The name change is part of a larger effort to establish a new identity that better aligns IU resources with those of Clarian Health, and signifies a single high standard of care. Clarian Health will change its name to IU Health next spring (2011).
“We will be proud to be known as IU Health Proton Therapy Center,” Johnstone said. “To our patients, the IU Health name will become synonymous with high quality, coordinated patient-centered care.”
The names of all hospitals within the Clarian system will align with the Indiana University Health name, yet maintain their local identities. This change results from Clarian Health’s most significant customer and market research in its history, which gathered insight from nearly 2,800 of its patients and their families, referring physicians and staff members throughout the state.
MPRI officials said the name IU Health better identifies Clarian’s unique brand of nationally recognized health care, reinforce its partnership with Indiana University and the IU School of Medicine, and better reflects the breadth of its mission.
“We will remain the preeminent proton therapy center in the country with our unique ability to leverage extraordinary patient care and state-of-the-art particle therapy research and development expertise,” Johnstone said.
Related elements, including the IU Health logo, will be unveiled first to staff, then to the general public in early 2011.
MPRI is a center that specializes in proton therapy, a highly precise treatment option for treating benign and cancerous tumors. Since February 2004, MPRI physicians have treated adults and children with both benign and cancerous tumors. MPRI is owned by Indiana University Research and Technology Corp. and Clarian Health.
Journalists interested in speaking with Peter Johnstone should contact Amanda B. Burnham at 812-349-2151 or email@example.com. Patients and the friends and family of patients who seek more information about MPRI and the conditions its physicians can treat should visit http://www.mpri.org or call 866-487-6774.