Strategic Communications

School Branding

Brand recognition helps members of the public and key audiences link the IU School of Medicine name—and the iconic IU trident—with advances in medical research, education and patient care.

IU School of Medicine adheres to the university’s Integrated Image Program. The program establishes a unified, flexible set of visual identity standards and guidelines for all IU-administrated campuses. These standards and assets specifically address the IU School of Medicine, its departments and administrative units to convey a distinctive and consistent identity system.

Brand Guidelines

Details on how to apply the IU School of Medicine identity and comply with style standards are available in the Identity and Style Guide. The Office of Strategic Communications and Visual Media is available to assist with marketing needs.